I'm Cristina

With over five years of experience in Digital, UX/UI design, Branding, and research, I focus on digital experiences that blend aesthetics, usability, and strategy.

My background in Cognitive Psychology and Human-Centered Interactive Technologies allows me to design with deep empathy, ensuring that every interaction feels intuitive, accessible, and meaningful.

I believe great design isn’t just about looking good - it’s about creating human-first experiences that solve real problems and drive impact.

Design knows no borders, and neither do I.

Over the years, I’ve collaborated with teams across Europe, the UK, and the Saudi Arabia, shaping digital experiences for diverse markets.

From luxury e-commerce platforms in Saudi Arabia, to public sector innovations in the UK, my work is a fusion of cultural insights, global UX standards, and localized design thinking.

Collaborating across time zones and industries has honed my adaptability and communication skills, enabling me to align stakeholders and design globally resonant user experiences.

Creating Meaningful Experiences

What I am passionate about

My passion lies at the intersection of psychology, design, and technology, where I create user-centric solutions that not only look good but work seamlessly.

Neurodesign & Cognitive UX

I’m fascinated by how the brain perceives and interacts with digital interfaces. By integrating cognitive psychology principles into UX design, I ensure that every element - from layout to microinteractions - is optimized for how users think, process information, and make decisions. This means designing with mental models, cognitive load, and behavioral psychology in mind to create intuitive and emotionally engaging experiences.

Accessibility & Inclusive Design

A great product works for everyone. I advocate for inclusive design by incorporating GDS (Government Digital Service) and WCAG (Web Content Accessibility Guidelines) best practices into my workflow. Whether it’s optimizing contrast, refining navigation for screen readers, or designing for neurodiverse users, my goal is to make digital experiences seamlessly accessible to all, regardless of ability or device.

Strategic UX & Business Impact

User experience isn’t just about aesthetics - it’s a business driver. I specialize in aligning UX strategy with business objectives, ensuring that design solutions lead to measurable growth, increased engagement, and seamless user flows. Whether it’s improving conversion rates for an e-commerce platform or enhancing engagement in public sector services, I focus on data-driven, scalable, and high-performing digital experiences that create real impact.