.svg)
Kayanee is a Public Investment Fund (PIF) company dedicated to inspiring Saudi women through wellness, style, and learning.
This project focused on creating a premium e-commerce platform that reflects Kayanee’s commitment to balanced living and purposeful performance.
Tools Figma, Adobe CC
Client PIF (Public Investment Fund, Saudi Arabia)
Year 2023
Role Senior UI and Visual Designer
Designing for a luxury audience meant striking the perfect balance between aesthetics and functionality.
The challenge was to create a user-centric platform that offers a premium shopping experience while seamlessly integrating with Shopify. Additionally, ensuring brand consistency across diverse categories - from activewear to wellness - was key to enhancing user engagement.
The e-commerce platform serves as a hub for six business units: Move, Wear, Restore, Thrive, Nourish, and Learn. My role was to design an intuitive, luxurious digital experience that aligns with the brand’s premium identity, ensuring consistency across both web and mobile platforms.
The design process followed a user-centered approach, starting with competitive analysis and user research to define key pain points. This informed the wireframing and prototyping stages, where iterative feedback loops were crucial for refining the user experience. Collaboration with development teams ensured that the final designs were feasible and aligned with technical requirements.
We began by conducting user research to understand the target audience’s preferences and shopping behaviors. This included analyzing luxury e-commerce trends, gathering stakeholder insights, and identifying key user needs. The discovery phase highlighted the importance of mobile-first design, intuitive navigation, and personalized user journeys.
Armed with research insights, I developed wireframes and interactive prototypes to visualize user flows for key features like product discovery, class bookings, and personalized recommendations. The design phase emphasized consistency across all touchpoints, from typography to interactive elements. Close collaboration with developers ensured seamless integration into Shopify, while usability testing informed final refinements. The result was a cohesive, high-end e-commerce platform that enhanced user engagement and reflected Kayanee’s brand values.
High-quality visuals to showcase products in detail. Clear, concise product descriptions enhancing user understanding. Optimized mobile layout for smooth navigation and fast load times.
Learn MoreDelivered a visually engaging, luxury-focused platform.
Integrated premium typography, branding, and high-end UI elements.
Ensured full mobile responsiveness for seamless shopping experiences.
The product page was designed to offer an immersive, premium experience.
Visual Hierarchy
High-quality imagery with zoom functionality, ensuring products are showcased elegantly.
Intuitive Navigation
Easy-to-use filters and product categories tailored for effortless discovery.
Mobile Optimization
Optimized for responsive design, ensuring a seamless experience across devices.
Luxury Aesthetic
Sophisticated typography, minimalistic layouts, and curated content to reflect Kayanee’s high-end brand identity.
