UoY App

The Mobile App was designed to streamline food delivery services for University of York students, enhancing campus life convenience.

Our objective was to rethink the food ordering process, improve user engagement, and create a digital environment for students, faculty, and staff.

Project goal

The goal was to develop an accessible, mobile-first food delivery app that caters specifically to the dynamic lifestyle of university students and staff.

Boost engagement and satisfaction with personalised features like real-time order tracking, customer reviews, and smart recommendations.

Prioritize accessibility to ensure inclusivity for all users, regardless of device or ability, fostering an equitable digital environment.

Simplify the ordering experience through intuitive navigation and seamless user flows, reducing friction at every step.

The Challange

The primary challenge was to design an intuitive food delivery solution tailored to the unique needs of the University of York community. Students and staff faced inefficient food ordering experiences, struggling with inconsistent interfaces, limited accessibility, and lack of real-time updates. Our goal was to address these pain points by creating a seamless, user-friendly platform that simplifies food ordering, enhances campus convenience, and improves overall satisfaction.

The Process

Define

Created personas and scenario-based designs to represent different user groups, helping to define user needs and pain points. Developed user stories to guide feature prioritization.

Design

Built low-fidelity wireframes to outline the app’s structure and user flows. Translated these into high-fidelity prototypes in Figma, focusing on usability and accessibility. Conducted usability tests to gather feedback and iterated on the design based on user input.

Deliver

Finalized the prototype, ensuring it aligned with user expectations and technical feasibility. Provided detailed design specifications and collaborated with developers for implementation.

Discover

Conducted qualitative and quantitative research, including online questionnaires distributed via Qualtrics, capturing data from 96 participants. Key insights identified the need for features like order tracking, customer reviews, and price transparency.

User-Centered Design process

Key Features

Order Tracking

Real-time tracking of food orders to keep students informed.

Customer Review

Feature allowing users to leave feedback and rate their dining experiences.

Personalised Dashboard

A customized interface based on user preferences and order history.

Accessible Design

Ensured compliance with accessibility standards, improving usability for all students.