Marketing & Branding

Sitekit Applications

As part of my role at Sitekit, I was responsible for creating a cohesive and visually compelling marketing and branding identity. This involved designing presentations, marketing collateral, and event materials to strengthen brand consistency and engagement.

Key Contributions

Branding & Identity Development

Designed logos and visual identity elements, ensuring consistency across digital and print materials

Created business cards, reinforcing Sitekit’s professional and modern brand aesthetic

Developed a comprehensive brand guideline document, outlining typography, color schemes, and design principles

Marketing Collateral for Events

Designed leaflets and brochures to communicate Sitekit’s value proposition effectively

Created flyers and promotional materials for industry events and networking opportunities

Ensured all materials were print-ready and visually aligned with the brand’s identity

PowerPoint Presentation Design

Designed engaging slide decks for client presentations, internal meetings, and industry events

Developed a clean, professional layout aligned with Sitekit’s branding guidelines

Integrated data visualization, infographics, and iconography to enhance clarity and impact

Brand Guidelines

Sitekit Brand Guidelines Refresh

As part of Sitekit’s design team, I supported the update and refinement of their brand guidelines—defining key elements like typography, iconography, color palettes, and layout systems. The goal was to create a more unified visual identity across internal and external communications, while making it easier for cross-functional teams to apply the brand consistently.

Sitekit Lab Logo

A bold identity for innovation within Sitekit

I created a distinct visual identity for Sitekit Lab, the company’s innovation branch. The goal was to give it a fresh, modern look while keeping it visually connected to the main Sitekit brand. The result was a clean, versatile logo that reflects forward-thinking and experimentation.

Marketing Collateral

Supporting Sitekit’s voice across events and partnerships

I designed a range of print and digital assets - including brochures, flyers, event materials, and downloadable PDFs - to support Sitekit at trade shows, conferences, and client meetings. These pieces helped reinforce the brand’s credibility and position Sitekit as a modern, reliable partner in the healthcare and public sector space.

Impact & Results

The work done significantly enhanced Sitekit’s brand identity, reputation, and market positioning.

Enhanced brand consistency across digital and print channels

Improved presentation engagement through visually structured and informative slide decks

Created polished event materials, leading to increased brand awareness at industry expos