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Explore the intersection of strategy, design, and impact.
Lead UX UI Designer
Developed and prototyped the entire luxury e-commerce platform and mobile app in Figma ensuring a premium shopping experience tailored to Saudi women.
UX UI Design
Simplifyed the transfer process for NHS staff moving between trusts by reducing repetitive administrative tasks and enhancing data security.
UX Researcher & Designer
Enhanced the matchmaking experience by improving profile summaries, simplifying user flows, and boosting accessibility to connect gamers more effectively.
UX Researcher & UI Designer
Conducted user-centered research to improve the app’s usability for students and faculty. Designed and tested wireframes, leading to an intuitive and more engaging student experience.
Brand Designer
Developed social media campaigns, visual identity, and digital strategy to boost engagement and brand recognition. Created a cohesive brand experience that aligned with market positioning and audience preferences.
UX & UI Designer
Redesigned landing pages, product cards, and filtering options to enhance engagement and conversion. Balanced luxury aesthetics with usability, improving the online shopping experience for fine jewelry customers.
Visual and Brand Designer
Supported the internal marketing and communications team by designing a range of print and digital materials that helped elevate the brand’s presence across both client-facing and internal channels.
